What is a good Google Adwords CTR Performance?

One question that often comes up concerning Pay-Per-Click (PPC) marketing is, “What is a good CTR?” This is a fair question to ask because CTR pops up so frequently in conversations when diagnosing and optimizing performance, but you should also be careful not to place too much weight on this metric. There are several reasons for this caution. Google’s guidelines are that a good CTR for search is 1% and for display 0.1%. However, these numbers are by no means the measure with which we assess all PPC marketing efforts. People have had success with different CTR numbers. There are stores of people who’ve had better success with an ad that has a CTR of 1% over one that that was much higher. A good CTR will vary from industry to industry. It will also depend on the product or service you’re offering. You might want to do some research to determine what would work for you. The AdWords account, campaign and ad group structure can affect your CTR performance. A high CTR does not mean very much if you’re not making any money. People might be clicking on your ad, but are not doing anything after they land on your site. This happens with a lot of ads that capture the attention of those that are simply doing research on the Web. A high CTR is nice to look at, but a conversion, especially if it’s a low cost conversion, and a high ROI are even better to have. You want the impressions, but you also want good quality clicks. Evaluate how effective your ad is at initiating...