Adwords and Adwords Script Update

Get Your Adwords script to Help You Manage Your Google Adwords More Efficiently.

How To Reduce Your Negative Keyword Optimization Process From Hours To Minutes?

One of my client spends quite a bit of their advertising dollar on Google Adwords. They aggressively test new keywords on a weekly basis for their business. I can stress it enough, if you are adding a lot of new keywords it’s very important to have a good process in place to regularly conduct your negative keyword optimization to maintain a healthy return on investments on your Ads.

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What is a good Google Adwords CTR Performance?

One question that often comes up concerning Pay-Per-Click (PPC) marketing is, “What is a good CTR?” This is a fair question to ask because CTR pops up so frequently in conversations when diagnosing and optimizing performance, but you should also be careful not to... read more

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