How To Organize Keywords for Adwords Beginners

After managing different kinds of Google Adwords campaign for the past 10 years, I’ve found that there’s no silver bullet on how to organize keywords to optimize your Google Adwords Campaign. I did came up with a few different strategies for different situations. I’ll go over these strategies one by one and you can decide for yourself how you would go about organizing your own keywords. This post assumes that you understand Google Adwords already, you understand how campaigns, adgroups and ads are organized within Adwords. Also note that I’ll be using my 8-9 year inactive Refurbished Macs campaigns as an example, note that trademark terms in ad text have changed over the years but I’ll use my refurbished mac campaign only as an example, the rest of the strategy should still be applicable. Starting from Scratch Campaigns When you are creating a new google adwords campaign without any historical data on what keywords will convert, this is the scenario where you’ll be using Google Adwords to tell you what will work it’ll be a little costly at first but you’ll eventually find the right keywords for your campaign. 3 Simple Steps Keyword research Organize Your Keywords Run your campaigns Keyword Research: Start off with your keyword research using this post How To Do Keyword Research for Beginners Using Google Adwords. Another important part of keyword research is negative keywords. It’s really important to find the right keywords to add to your campaigns but it’s equally important to have as many negative keywords as possible in your account. Negative keywords are keywords that will help you tell google to...

Google Adwords: Improve Your Account Quality

Here’s a very simple way to improve your account Google Adwords Quality. But first, let’s define how google classify a quality adwords account. Many say it’s not about CTR any more. I beg to differ, for very small account it’s still all about CTR or click through rate quality. I’ve been managing Google Adwords for the past 10 years, I’ve just got a few new clients and in these accounts I can tell you that CTR is still one of the strongest indicators to improve your overall account quality within Google Adwords. Don’t believe me, create 2 new accounts having the same keywords and make sure one has really low CTR and the other make sure you have high CTR you’ll see the cost difference. Anyways, here’s a quick strategy on how to improve your Google Adwords Account CRT. The idea here that I’m going to introduce to you is for you to use your budget to drive up your account quality. You do this by collecting all your high CTR keywords into a campaign and all low CTR keywords into another campaign. And then you bid high and budget low on your high CTR campaign, let it run longer or with more budget compared to your low CTR campaigns. Overtime, you’ll have a high CTR which would improve your overall account quality which is indirectly proportional to your cost per click. Try it and let me...