How To Organize Keywords for Adwords Beginners

After managing different kinds of Google Adwords campaign for the past 10 years, I’ve found that there’s no silver bullet on how to organize keywords to optimize your Google Adwords Campaign. I did came up with a few different strategies for different situations. I’ll go over these strategies one by one and you can decide for yourself how you would go about organizing your own keywords. This post assumes that you understand Google Adwords already, you understand how campaigns, adgroups and ads are organized within Adwords. Also note that I’ll be using my 8-9 year inactive Refurbished Macs campaigns as an example, note that trademark terms in ad text have changed over the years but I’ll use my refurbished mac campaign only as an example, the rest of the strategy should still be applicable. Starting from Scratch Campaigns When you are creating a new google adwords campaign without any historical data on what keywords will convert, this is the scenario where you’ll be using Google Adwords to tell you what will work it’ll be a little costly at first but you’ll eventually find the right keywords for your campaign. 3 Simple Steps Keyword research Organize Your Keywords Run your campaigns Keyword Research: Start off with your keyword research using this post How To Do Keyword Research for Beginners Using Google Adwords. Another important part of keyword research is negative keywords. It’s really important to find the right keywords to add to your campaigns but it’s equally important to have as many negative keywords as possible in your account. Negative keywords are keywords that will help you tell google to...

How To Do Keyword Research for Beginners Using Google Adwords

Quick post about keyword research. I have a client the other day asking me, so how do you go about constructing the keyword list? Do you stick with google’s tool or do you do further research? Keyword research is a really big topic, but in most cases if you have a new product you don’t need a lot. You just need a handful first so that you can get started really quickly. But if you already have a product and ready to go all out, here are a few pointers on how to create a good keyword list. 1) Google Keyword Tool (a quick search on google will show you where it is) – Google keyword tool is a very good starting point for keyword research, you don’t have to spend too much time on this tool, the key is to get going as quickly as possible because there are ways to get good keywords. 2) 3rd party keyword tools like spyfu are ok to use services, sometimes you’ll see some gems there. They will give you a list of keywords that potentially your competitors are using. 3) If you already have a website that had been running for a while and you had google analytics installed, that’s another place where you can get a lot of good keywords, keywords that people already use to find your website. 4) Manual process – use your head, it’s true, think about what your customers will use to look for products and services related to your products. Then use keyword tools to create a good list of permutation of those keywords, I’ll update this page and provide a link to...