Google AdWords Phone Tracking on Your Website

Google AdWords Phone Tracking on Your Website

I was recently setting up my client’s Google AdWords phone tracking. And decided to track the phone clicks as events too within Google Analytics in case something goes wrong with the Google AdWords phone tracking code. The Google AdWords phone tracking on your website works by adding a code snippet that will replace the number if the click came through Google AdWords. This will allow Google AdWords to replace your number you’ve listed on your website to something else and when the prospect calls that number, it’ll be forwarded to your listed number. This feature allows Google to track it as a conversion within Google AdWords which is the Key to AdWords success. This is how you configure it on Google AdWords. Step 1 – go to AdWords -> Tools Conversions, then click the Conversion button. Step 2: select Phone Calls Step 3: Select “Calls to a phone number on your website”   Step 4: Enter name of your conversion:   Step 5: Select a Value for the phone call:   Step 6: The rest of the set up you can choose accordingly and click Save and continue, you’ll then see this screen. Step 7: Since my client was using a wordpress site and we are using the DIVI theme I would add the Tag for phone call in Step 6 item 1. to the head tag using divi theme’s integration section. Step 8: in step 6 item 2, google talks about adding a callback function as well as the _googWcmGet(target,business_number,options), I added it to my divi theme’s integration section as well. I use this code since I’m using my client’s website’s jquery inclusion. <script type="text/javascript"> var callback = function(formatted_number,...