Adwords bidding strategies not living up to your own bidding requirements?

Is your daily budget running out quickly because you are always on top of Google?

Are you adjusting your bids regularly so you can get to a certain Ad Rank for your keywords?

Do you have dozens of keywords you are changing bids for on a regular basis?

Reduce the Overall Cost of Your Adwords Campaign

Maintain the Ad Rank of Your Keywords

Completely Hands off

Description of Bid To Position AdWords Script

Name: Bid to Position Adwords Script

Type: Regular Adwords Script (non-MCC)

Description: This Simple script allows you to update (on a schedule) your keyword bid until you reach a desired keyword average position. The position is defined inside your label bid2pos=1.5 for instance. The script will pick the keyword with this label, check the current position and increase or decrease your keyword bid to get your keyword to the desired position.

Scenario 1: if average position is below your desired position, the script will increase the bid everytime the script runs.

Scenario 2: if average position is above your desired position, the script will decrease the bid everytime the script runs.

If you want to customize this script just let us know by contacting us through our contact page.
Enjoy!

Sample use case 1 – by conversion:
High Converting keywords can be placed at position 1.5 with the label bid2pos=1.5
Low Converting keywords can be place at poistion 2.5 with the label bid2pos=2.5
New keywords can be place at position 2.0 with the label bid2pos=2.0

Sample use case 2 – by match type:
Exact keyword can be placed at position 1.5 with the label bid2pos=1.5
Phrase keyword can be placed at position 2.0 with the label bid2pos=2.5
Broad keyword can be placed at position 3.75 with the label bid2pos=2.0

It’s impossible to do this manually. So we don’t have to compute the amount of time you’ll be able to save.

Script Variation 102:

All features in the standard version with the following additional features:

  • Allows max cpc bid limit – the script will allow you to set your maximum cpc for all your keywords.
  • Logging max cpc bid limit reached – the script will allow you to log each keyword that reached your max cpc limit and put it in a spreadsheet so you can review at a later date.
  • Logging also includes notifying an email address, so you will be alerted whenever the spreadsheet is updated.

Script Variation 202:

All features in Variation 102 with the following additional feature:

  • Allows keyword level max bid setting, this overrides the script level max cpc set in script variation 1.
  • Format of the label to use this feature: bid2pos=1.5,maxcpc=12 this means I want the keyword to stay in position 1.5 but I only want to bid up to a max cpc of $12.00 (or whatever your currency is)
  • Allows you to set what hour of day to run-say you schedule this script to run hourly. Allows you to set what day of week to run say you set this script to run daily or hourly.
Scenario 1
Scenario 2