by harrislim | Jul 31, 2014 | Keywords
Quick post about keyword research. I have a client the other day asking me, so how do you go about constructing the keyword list? Do you stick with google’s tool or do you do further research? Keyword research is a really big topic, but in most cases if you have a new product you don’t need a lot. You just need a handful first so that you can get started really quickly. But if you already have a product and ready to go all out, here are a few pointers on how to create a good keyword list. 1) Google Keyword Tool (a quick search on google will show you where it is) – Google keyword tool is a very good starting point for keyword research, you don’t have to spend too much time on this tool, the key is to get going as quickly as possible because there are ways to get good keywords. 2) 3rd party keyword tools like spyfu are ok to use services, sometimes you’ll see some gems there. They will give you a list of keywords that potentially your competitors are using. 3) If you already have a website that had been running for a while and you had google analytics installed, that’s another place where you can get a lot of good keywords, keywords that people already use to find your website. 4) Manual process – use your head, it’s true, think about what your customers will use to look for products and services related to your products. Then use keyword tools to create a good list of permutation of those keywords, I’ll update this page and provide a link to...
by harrislim | Jul 23, 2014 | Adwords Quality
Here’s a very simple way to improve your account Google Adwords Quality. But first, let’s define how google classify a quality adwords account. Many say it’s not about CTR any more. I beg to differ, for very small account it’s still all about CTR or click through rate quality. I’ve been managing Google Adwords for the past 10 years, I’ve just got a few new clients and in these accounts I can tell you that CTR is still one of the strongest indicators to improve your overall account quality within Google Adwords. Don’t believe me, create 2 new accounts having the same keywords and make sure one has really low CTR and the other make sure you have high CTR you’ll see the cost difference. Anyways, here’s a quick strategy on how to improve your Google Adwords Account CRT. The idea here that I’m going to introduce to you is for you to use your budget to drive up your account quality. You do this by collecting all your high CTR keywords into a campaign and all low CTR keywords into another campaign. And then you bid high and budget low on your high CTR campaign, let it run longer or with more budget compared to your low CTR campaigns. Overtime, you’ll have a high CTR which would improve your overall account quality which is indirectly proportional to your cost per click. Try it and let me...
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