Google Ads Scripts

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How To Reduce Your Negative Keyword Optimization Process From Hours To Minutes?

How To Reduce Your Negative Keyword Optimization Process From Hours To Minutes?

One of my client spends quite a bit of their advertising dollar on Google Adwords. They aggressively test new keywords on a weekly basis for their business. I can stress it enough, if you are adding a lot of new keywords it’s very important to have a good process in place to regularly conduct your negative keyword optimization to maintain a healthy return on investments on your Ads.

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What is a good Google Adwords CTR Performance?

One question that often comes up concerning Pay-Per-Click (PPC) marketing is, “What is a good CTR?” This is a fair question to ask because CTR pops up so frequently in conversations when diagnosing and optimizing performance, but you should also be careful not to...

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