by harrislim | Jan 8, 2015 | CPC, CTR
One question that often comes up concerning Pay-Per-Click (PPC) marketing is, “What is a good CTR?” This is a fair question to ask because CTR pops up so frequently in conversations when diagnosing and optimizing performance, but you should also be careful not to...
by harrislim | Dec 23, 2014 | Adwords Quality, Keywords
After managing different kinds of Google Adwords campaign for the past 10 years, I’ve found that there’s no silver bullet on how to organize keywords to optimize your Google Adwords Campaign. I did came up with a few different strategies for different situations. I’ll...
by harrislim | Dec 18, 2014 | bidding, budget
I get this question often: How much should I pay per click for Google Adwords? Here are a few simple ideas to include to determine how much you should pay per click or how much you should bid. 1. Identify the type of clients you would like to get first – be sure...
by harrislim | Jul 31, 2014 | Keywords
Quick post about keyword research. I have a client the other day asking me, so how do you go about constructing the keyword list? Do you stick with google’s tool or do you do further research? Keyword research is a really big topic, but in most cases if you have...
by harrislim | Jul 23, 2014 | Adwords Quality
Here’s a very simple way to improve your account Google Adwords Quality. But first, let’s define how google classify a quality adwords account. Many say it’s not about CTR any more. I beg to differ, for very small account it’s still all about...
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